Balloon, to us, is an object that symbolises freedom; so positive
it's not used at funerals. Modern-day balloon was invented
by Michael Faraday—yeah, the guy that invented motor
car and electricity—smart dude. The core objective of the
brand is to spark a light that never dims in anyone that
comes across it— to be the best version of who they are.
To embrace the life they live. To live boldly.

The numerical lookee-likee of INSPO. The One(1) stands for I; in the spirit
of keeping it all numeric, since there's no number that looks like N, the tally
system was adopted—4 sticks and 1 stroke, which equals 5. The second 5
for the letter S, the nine(9) for (inverted) P, and the zero(0) for O.

People of the world, I encourage you to love your body, take
care of it, treat it well, show it off, be strong, feed it, water it.
If you don't look after your body, you will have nowhere to live.
-Jason Vale